Aug 10 2009

Fitness World Rocked by Max Muscle Sports Nutrition Discovery

Los Angeles, CA (PRWEB) — The science of muscle recovery shows that there are 3 critical requirements for optimal recovery and repair following an intense exercise session. First, is the replacement of fluids and electrolytes. Second, is the rapid replenishment of muscle glycogen, and third is the replacement of amino acids to support the muscle rebuilding process and minimize muscle protein breakdown.

“We set out to deliver a Complete Post-Exercise Muscle Hydration Recovery supplement from the ground up.” said Max Muscle Sports Nutrition President Sean Greene. “MAX ARM, or Anabolic Recovery Matrix, exceeded our expectations as it was our customers who literally started writing us with their experiences with ARM.”

Designed to follow rapid recovery and anabolic science, MAX ARM was created to be the ultimate post-workout formula. Sales of MAX ARM began to surpass Max De-Lite Weight Loss Punch which has exploded in popularity thanks to recent Max Muscle Sports Nutrition nationally broadcasted FDA Inspections that billboarded the company’s best manufacturing practices and strict adherence to best product sourcing, high quality, and attention to detail.

“Because of that, we’re launching a national awareness campaign on radio, internet, and at all 157 Max Muscle Sports Nutrition stores across the country that MAX ARM, when taken directly following your workout, provides the necessary nutrients to support maximum lean muscle mass activation, restore fluids and electrolytes, replenish glycogen and accelerate overall muscle recovery and repair,” added Greene.

Packed with 28 grams of multifractional whey proteins per serving from WPI and WPC sources to ensure optimal nitrogen retention and lean muscle mass gain, Max Muscle Sports Nutrition spared no expense in constructing a very science-reliant product.

Dr. Phil Harvey, Chief Science Office at Max Muscle Sports Nutrition, brings this science to consumers through pure and simple logic.

“An exciting area in the molecular biochemistry of protein synthesis are the role of Heat Shock Proteins (HSP). HSP are molecular chaperones that aid in the transport of proteins throughout the cell’s various compartments to support protein synthesis. HSP or chaperones also protect the newly synthesized proteins against denaturation. HSP stabilize proteins as a result of altered pH due to high intensity exercise, oxygen deprivation, and stress. Left uncorrected, mis-folded proteins form aggregates that may eventually kill muscle cell.” stated Harvey matter of factly. “To support this important function of protein synthesis, Max ARM contains the Heat Shock Protein Activator Blend with glutamine peptides, bilberry, schisandra, rhodiola and paeonia. It’s a complete product that’s wonderfully and naturally advanced.”

As ‘natural’ becomes the sought after, now Max Muscle stores across America are feeling the groundswell in demand as MAX ARM literally is an Anabolic Recovery Matrix and a very efficient complete package for those looking to maximize their fitness through proper nutrition and supplementation, naturally.

“Max ARM is the total package for complete recovery science providing the necessary ingredients for rapid and efficient recovery and muscle building.” said Greene. “It’s instantized and delivers an Intense Strawberry taste that refreshes and satisfies. Free Samples of Max ARM and an in-store redemption coupon on your first purchase are available nationwide at any Max Muscle store. Simply log on to www.maxmuscle.com and click on click on the “ARM Yourself” promotion.

“Hydration recovery at its finest…you won’t need anything else!”


Aug 10 2009

Brookstone Announces “Ultimate Dorm Room” Sweepstakes

With an eye toward equipping students for greater comfort, productivity and success, gift retailer and product developer Brookstone announces its Ultimate Dorm Room Sweepstakes.

Merrimack, NH (PRWEB) August 10, 2009 — With each Brookstone purchase made between August 9 and September 12, 2009, customers will be eligible to have their names entered for a chance to win (http://www.brookstone.com/index.jsp.vr?bkeid=partner%7Cprweb%7Cdorm_room%7Cchance_to_win) one of 10 Ultimate Dorm Room prize packages, each with a retail value of more than $1000. No purchase is necessary to enter or win the sweepstakes. A purchase will not increase your chances of winning. All federal, state, local and municipal laws and regulations apply. Void where prohibited. For Official Sweepstakes Rules, visit Brookstone.com or a Brookstone store.

“Brookstone is all about using new gadgets and inventions to live smarter and enjoy life,” says Brookstone President and CEO Philip Roizin. “Over the past few years, more and more students and their parents have been heading to Brookstone before packing up for school. For our Ultimate Dorm Room Sweepstakes, we’ve put together a collection of our most popular dorm-life upgrades.”

Items in the Ultimate Dorm Room prize package include:

Boombox Portable Music System for iPod®

Bring this portable speaker system for iPod (http://www.brookstone.com/boombox-portable-stereo-speaker-system-for-ipod.html?bkeid=partner%7Cprweb%7Cdorm_room%7Cspeaker-system-for-ipod), and suddenly any gathering’s a party. Big, stereo sound. Rechargeable. Protects your iPod, and even flips on its side for watching widescreen videos. $129.95 (623405*)

e-Pad® Padded Laptop Desk

Students are always on the move. e-Pad® makes it easy to work on a laptop anywhere, with a built-in handle, sturdy surface and comfortable padded base. $39.95 (595645)

My Desk Fan

Very cool–in more ways than one. This fan uses an advanced, aerodynamic design with open, finger-safe blades to create a big breeze anywhere. Assorted colors. $39.95 (621888)

Better-than-Down® Comforter

Hypoallergenic, machine-washable bedding features an ultra-soft, microfiber shell and filling. It’s cozier, softer, loftier–Better than Down. $49.95 (576454)

i-need® Lumbar Massage Cushion (http://www.brookstone.com/ineed-lumbar-massage-pillow.html?bkeid=partner%7Cprweb%7Cdorm_room%7Clumbar-massage-cushion)

Sitting for hours over books can cause all sorts of aches. Our fun, compact massager fits into any chair and has 4 built-in rotating Shiatsu massagers to soothe tense study muscles. $59.95 (583203)

Tempur-Pedic® Swedish Neck Pillow™

The perfect material and the perfect shape–for a perfect night’s sleep. Shaped to align the spine, and made with heat-sensitive TEMPUR® material. $99 (175414)

Microbeam® Keychain Flashlight

Named the best overall keychain flashlight by The Wall Street Journal! Powerful LED bulb can be seen up to a mile away, and lasts over 100,000 hours. $20 (349324)

n•a•p® Cuddle Blanket

Makes anywhere feel a little closer to home. Ultra-plush blanket, in soothing NapSoft® material. Machine-washable. Assorted colors. $45 (532440)

iDesign® Power Speaker Stereo Dock for iPod®

The compact speaker dock for iPod (http://www.brookstone.com/iDesign-Power-Speaker-Stereo-Dock-for-iPod.html?bkeid=partner%7Cprweb%7Cdorm_room%7Cspeaker-dock-for-ipod) with the great big sound. Sleek, contemporary design. Acoustically tuned speaker cabinet, full-range stereo speakers. $79.95 (623116*)

WeatherCast Wireless 5-Day Forecaster

Umbrella, sunglasses, or extra-heavy coat? Wireless forecaster displays updated 5-day local weather for 152 U.S. cities. No PC or subscription needed! $89.95 (588608)

Moshi Voice-Controlled Alarm Clock

The coolest alarm clock on campus. Moshi responds to 12 basic voice commands (like “set alarm”). For time, temp and more, just ask Moshi! $49.95 (622373)

Stainless Steel Water Bottle

Better for people. Better for the planet. 18/8 food-grade stainless steel bottle is tough, light, reusable and BPA-free. Dishwasher-safe. Assorted colors. $15 (629949)

My Life 8″ Digital Picture Frame

Digital Photo frame (http://www.brookstone.com/8-My-Life-Digital-Picture-Frame.html?bkeid=partner%7Cprweb%7Cdorm_room%7Cdigital-photo-frame) keeps loved ones close. Holds 3,500 photos–and also plays MP3s and short videos. With quick-access controls, built-in clock and more. $99.95 (630855)

Coffee for One

The perfect remedy for all-nighters and early classes. This rugged, stainless steel coffee maker brews the perfect cup in its own travel mug–in just four minutes. $39.95 (515395)

Dash Rolling Hardside Luggage (3-Piece Set)

These super-nimble hardside cases make it easy to Dash through campuses, bus terminals, and airports. Set includes 17″, 21″ and 24″ cases. Starting at $79.95. (576272)

About Brookstone

Brookstone, Inc., is an innovative product development company and multi-channel retailer of unique gifts (http://www.brookstone.com). Brookstone® operates 310 stores nationwide and in Puerto Rico, an e-commerce site at Brookstone.com, and publishes catalogs year-round. Typically located in high-traffic regional shopping malls and airports, Brookstone stores feature unique and innovative consumer products.

*iPod not included. iPod is a trademark of Apple Inc., registered in the U.S. and other countries. “Made for iPod” means that an electronic accessory has been designed to connect specifically to iPod and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards.